Founded by the visionary Haj Mahmoud Habibah in 1947, our story began with a passion for blending the magic of Arab sweets with Palestinian identity. From the historic streets of Jerusalem to the heart of Amman in 1948, Haj Mahmoud's dream evolved into "Haj Mahmoud Habibah Sweets."

In 2012, our dream reached new heights with the opening of the iconic 3000-square-meter Habibah Complex in Nablus. This marked a turning point, making us a global confectionery attraction.

Expanding our horizons in 2018, the "Habibah" brand ventured into Riyadh, Saudi Arabia, capturing hearts and setting new standards of success. For decades, we've dedicated ourselves to refining our craft with the finest global ingredients and cutting-edge technology.