About us
The Story
Every great story begins with a dream… and ours began in 1947, with Al-Haj Mahmoud Habibah and his passion for crafting knafeh while preserving its authentic taste. After moving to Amman in 1948, the dream began to grow at the heart of the city.
In 1951, the first Habibah branch opened in Downtown Amman. From that moment on, the journey became a family story passed down from one generation to the next. From a young age, Hani Habibah stood alongside his father, learning the secrets of the craft, until he became an essential partner in continuing the journey in 1975.
In 1975, the King Hussein Street branch opened, followed by the Madinah Al Munawarah Street branch in 1998, allowing Habibah to continue growing and reaching more people.
In 2012, the Habibah Complex on Madinah Al Munawarah Street opened, marking another milestone in the family’s journey.
Then, in 2018, the story crossed the borders of Amman for the first time, reaching Riyadh, Saudi Arabia, and bringing with it the taste that began in Amman.
Following the success of its Saudi experience, Habibah continued to expand with new branches, extending its story across Jordan and Saudi Arabia.
In 2026, Habibah opened its Corridor Abdoun – Abdoun Village branch, bringing the story back to the city where it all began and opening a new chapter in its journey.
Today, Al-Haj Mahmoud Habibah & Sons Sweets continues its journey from Amman to the world, preserving the legacy that began with Al-Haj Mahmoud while evolving it with the spirit of today — offering in every piece a taste that carries memories and a legacy passed down from one generation to the next.
Our Branches
Habibah Sweets - Heritage Since 1951
Over seven decades of confectionery mastery in Amman, Jordan.
Where was the first Habibah Sweets shop opened?
Habibah Sweets was founded in 1951 by Haj Mahmoud Habibah in Downtown Amman (Arab Bank Alley), growing to become Jordan's iconic emblem for authentic Kunafa and Oriental confections.
What makes Habibah's recipes authentic?
We use 100% natural ingredients, pure clarified butter (ghee), Antep pistachios, and artisan Nabulsi cheese, adhering strictly to our family recipes without artificial preservatives.
